Outsourced business development · Commercial HVAC & trades · Northern Virginia
More commercial opportunities.
Less chasing.
CommercialCurrent helps commercial HVAC and service contractors generate qualified sales conversations through targeted prospect research, personalized outbound outreach, and managed follow-up.
Founder-led.Commercial-focused.Built around your market.
We handle
Research, outreach, follow-up, qualification
You handle
The conversation, estimate, and close
Channel
Personalized email, human-reviewed
The problem
Growth shouldn't depend on waiting for the phone to ring.
Most commercial contractors win work through referrals, repeat customers, and inbound calls. That work is real, but it isn't a system.
Referrals are valuable but inconsistent
They arrive on someone else's schedule, and they rarely point you toward the accounts you actually want.
Inbound demand is unpredictable
A strong quarter from Google or word of mouth tells you little about the next one.
Owners don't have time to prospect
The people best suited to open commercial doors are usually running jobs, estimates, and crews.
Lead lists are low value
A spreadsheet of names is not a pipeline. Someone still has to research, write, send, follow up, and qualify.
An internal team is expensive
Hiring and managing a business development function is a serious cost before the first conversation happens.
How it works
A managed outbound system, from research to handoff.
We do the research, outreach, and follow-up. Your team takes the conversations that matter.
- 01
Define the market
Pin down the property types, geography, and buying roles you want more of.
- 02
Build the target list
Identify the commercial accounts and properties that fit.
- 03
Find decision-makers
Research and verify the owners, property managers, and facilities leaders who buy.
- 04
Launch personalized outreach
Send tailored email sequences built around your services and service area.
- 05
Manage follow-up
Run structured follow-up and sort real interest from noise.
- 06
Hand off qualified conversations
Pass interested prospects to your team to estimate, propose, and close.
Division of work
We create the opportunities. Your team wins the work.
CommercialCurrent is not an outsourced sales department. We run the front of the pipeline so your team can focus on the conversations, estimates, and jobs.
What CommercialCurrent handles
- Target account research
- Decision-maker research
- Contact verification
- Personalized outbound email
- Follow-up sequences
- Reply monitoring
- Qualification and handoff
What your team handles
- Discovery calls
- Site visits
- Estimates
- Proposals
- Negotiation
- Closing
- Performing the work
The handoff happens the moment a prospect shows real interest. From there, it's your conversation.
Who we help
Built for companies that sell to commercial buyers.
We specialize first in commercial HVAC and mechanical contractors. The underlying system is built for commercial service companies more broadly, and we expand into adjacent trades deliberately.
Initial specialization
Commercial HVAC & mechanical contractors
Contractors in Northern Virginia and the greater DC metro area with fewer than roughly 100 employees who already perform commercial work and want more service, maintenance, retrofit, replacement, and recurring contract opportunities.
A good fit usually looks like
- Commercial HVAC or mechanical is a core service line
- Based in Northern Virginia or the greater DC metro area
- Growth today relies on referrals, repeat work, bid boards, or inbound
- No dedicated outbound business development function
Adjacent trades the system also fits
- Facility maintenance
- Commercial roofing
- Commercial painting
- Glass & glazing
- Exterior services
Same commercial buyers, same process. We take these on selectively as the HVAC practice matures.
Who we put you in front of
- Property management companies
- Facilities directors and teams
- Commercial property owners
- Office building operators
- Multifamily property operators
- Retail property managers
- Light industrial and warehouse facility managers
- Hospitality and other commercial facility decision-makers
Why CommercialCurrent
Not another lead list.
Plenty of vendors will sell you contacts. Very few will do the work of turning them into qualified conversations.
Commercial-first targeting
We focus on the companies and decision-makers that can actually buy commercial services, not whoever happens to be in a database.
Managed outbound
We operate the system end to end instead of handing you a spreadsheet and wishing you luck.
Tailored campaigns
Targeting and messaging are built around your market, service area, and capabilities. Nothing is copied from the last client.
Human oversight
Software handles much of the research and workflow. The judgment calls, and every conversation with a prospect, stay human.
What changes
A more consistent way to create commercial pipeline.
We don't publish performance numbers we can't stand behind. What we can describe is what a working outbound system changes about how you win work.
More consistent pipeline
Prospecting happens every week, whether or not the phone rings.
Better use of owner and sales time
Your best people spend their time on interested prospects instead of cold ones.
Higher-quality conversations
Outreach goes to decision-makers at accounts you chose, so the replies that come back are relevant.
A repeatable system
Targeting, messaging, and follow-up become a process you can see and refine, not a one-time push.
Clear visibility
You know who is being contacted, what is being said, and what is coming back.
About
Founder-led, by design.
CommercialCurrent is founder-led and intentionally high-touch. Every engagement is built around your service area, your capabilities, and the kind of commercial work you want more of.
You work directly with the person building and running your campaigns. Targeting and messaging are written for your business, not pulled from a template.
Direct access. Tailored strategy. No generic campaign factory.
Troy Maples
Founder, CommercialCurrent
Direct access
You work with the founder, not an account queue.
Tailored strategy
Targeting and messaging are built for your business alone.
Sales-focused
The goal is qualified conversations, not activity reports.
Next step
Want more commercial conversations?
Tell us what kind of commercial work you want more of, where you operate, and who you want to reach. We'll review your information and follow up directly if there's a potential fit.
No sales pitch required. We'll review your information first and reach out directly if it makes sense to continue the conversation.
- Prefer email?
- troy@commercialcurrentgroup.com
- Service area
- Northern Virginia & the greater DC metro area
Tell Us About Your Business
Takes about three minutes. Every submission is reviewed individually.